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Talking Funny



Here's a little magazine made for an editorial design class. It was one of my first experiences with InDesign
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Promote Quality, not Quantity

No matter where you go on the internet, especially social media and news sites, you can't avoid ads. The trend lately has been to get as much content out to the public as possible. Many argue that spam emails are obsolete, people are getting numb to ad banners, and ads on video streaming are becoming easier to avoid. Everyone is pushing out content fast and in large numbers to reach as many as possible. This strategy of “outbound marketing” is, according to some, becoming outdated. Wait, so what do we do now? Change it up, of course! When content on the internet was growing, this concept was the norm: Make good quality content and worry less about quantity. Supporters of “inbound marketing” argue that creating high-quality content that meets a customer’s needs with good, helpful communication will attract customers on its own. With the help of the right keywords, good digital marketing skills, and comfortable communication, your content should be able to speak for itself. Po...
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Retail vs eCommerce: The Matchup of the Century

In the red corner, the reigning champion in nearly every market and veteran fighter with over one hundred years under his belt: Retail stores! And in the black corner, an up-and-coming fighter with only a decade of experience and nothing to lose: Online shops! At the turn of the century came in a huge competitor to all brick-and-mortar stores out there: Web shops. As a customer, you can find competing prices within seconds, avoid lines, and have your purchases delivered to your door. Shopping centers are hurting Big “anchor” stores used to define a mall in the US and now they are closing locations in response to online shopping being the latest trend. Malls used to be the place to hang out and shop with friends, but young people don’t need to shop in stores, preferring to shop online thanks to the convenience and savings they can find there. Britain suffers even more because of the development of online shopping.  In 2017, 18% of the retail sales in the UK were done online...
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Help! It's Social Media

You’ve got a Facebook page, a twitter handle, a Snapchat account, an Instagram. But you aren’t happy with the number of followers. Why won’t my customers follow us? Managing your online presence seems like it should be easy, right? If people can manage a personal one, why should a business be so much harder? Social media can be brutal. If your business is small or less interesting for youth, starting out on Facebook or Instagram can be tough. If your company is large and has a following, everything you say or don’t say can be the drop of blood in the water to sharks of the internet. Yikes Yup. These accounts are the backbone of communication with your customers and will make or break a small business. It’s settled. I just won’t make these accounts for my business. Hah. No. It’s not that simple. Without at least a Facebook page or a men tion on Google, you’re losing out on a huge audience. This is 2018. Potential customers want to know your hour, location, and...
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